How can I increase the reach on Facebook

11 tips to increase your reach on Facebook

The organic reach on Facebook is continuously decreasing. This is mainly due to the fact that more and more content is published - Facebook must therefore apply a strict filter so that the users' news feed does not overflow.

For us marketers, this means that we have to be clever and create attractive content.

In this article, I'll give you tips on how to find ideas for suitable content and formats on Facebook to increase your organic reach.
 

1. Find and share popular content from other Facebook marketers

Shared content that has already been well received by users has proven its worth.

The regular sharing of high-quality content is essential in order to continuously increase your reach and also to present yourself as an expert or high-quality source for your fans.

But how do you find popular content on your topic?

The top tool that a lot of marketers, including myself, use is BuzzSumo.

BuzzSumo offers many search options, e.g. B. also the Facebook Analyzer.

You can use the following filters to search:

  • Status type: Image, Link, Giveaway, Video, Question, Coupon
  • Keyword filter
  • Search in Facebook pages
  • Filter by language (German is also possible)
  • Filter by time (e.g. popular posts from the last 6 months)

Below are some examples with the keyword "Yoga":

 

2. Re-post your own popular content

Use analytics tools to find popular content on your Facebook page.

Or just use Facebook Insights. To do this, go to "Statistics" in the menu on your Facebook page.

You can share this content again after a certain period of time - I recommend a minimum of 6 months.

Even if the content was popular, few users saw it. If the post is repeated, the others now also have the chance to have it displayed in their newsfeed.

But you should pay attention here to share timeless content - also "evergreen content" called.

This is done much more often on Twitter than on Facebook. Because the usage habits on Twitter are different. The problem with only a small segment of your followers seeing the content is the same.

You can repost your content on Twitter at much shorter intervals. This works quite well - even if there is a certain residual risk of being declared a spammer. So don't choose too short time intervals.

It is perfectly legitimate to repeatedly share valuable and timeless content. :-)

Here is an overview of a schedule that you can use if you are, for example, B. published a blog article:

 

3. Use trending types of content

In my article "The 6 types of content" I introduce you to formats that achieve high interactions with users and increase your reach.

Facebook itself prefers videos, which currently achieve the highest reach.

This is also because Facebook wants to push this format in order to become more and more of a competition for YouTube.

This should be used to increase your own reach with videos, in turn to build more fans or to generate traffic.

Here is an infographic from Locowise:

BuzzSumo makes it possible to filter content based on videos. You can display popular videos to find ideas for your own videos on your topic.

Facebook also offers live streaming, which achieves the best reach within the already very successful video sector.

Even if you don't (yet) dare to stand in front of a camera, you should keep an eye on developments.
2017 will be the video and live video year on Facebook.

This allows you to leave your competitors far behind, as many do not (yet) use these formats.

 

4. Search your competitors' content

They try to reach the same audience as you, and you can benefit from it.
Just see which type of content (pictures, videos, quotes, etc.) is well received and use this for your own ideas. But don't copy 1: 1.

You can of course share shared posts, pictures, etc. on your site - this is the whole point of social media.

With the Fanpage-Karma tool you can do these tasks comfortably, from content curation to the automated posting of content.

Any number of fan pages (including Twitter profiles) can be analyzed, and there are also insights into the posting strategy and performance of various fan pages.

With the analysis you will receive hints, among other things. the best times to post, the most effective post types, particularly successful topics, link sources, and more:

  • Analysis of own and competitor pages
  • better understanding of fans and facebook
  • extensive reports with instant notification

Entry is free of charge.

 
Since Facebook is a social platform, you should definitely share content from other experts on your topic. This gives your fans interesting, valuable content and also makes yourself a valuable source of high-quality content.
 

5. Transform successful content into a new format

We know that videos are becoming more and more popular - also on Facebook.

What if you take some successful pictures and turn them into a video, e.g. B. in the form of a slideshow with text and audio?

Make sure, however, that you are allowed to use these images, or organize similar ones that you know about. There are numerous databases whose images you can also use for social media.

I myself often use images from Pixabay. These are free of copyrights and published under Creative Commons CC0.

I also recommend the Canva tool. With this you can z. B. Create quote images and much more.

In order to then create a video from it, I recommend Adobe Spark Post. With this tool, even inexperienced users can quickly create a professional-looking video, even with background music or with their own voice.

The tool is ingeniously simple, you should take a look at it (there is also a large selection of free images available).

 

6. Identify the most shared content based on keywords

With BuzzSumo you can search the Internet for a specific keyword and display the most frequently shared content.

If you share your own content yourself, e.g. For example, a blog article, you can see which headings were used for the most frequently shared content and use them accordingly for your own content.

 

7. Learn from other marketing channels

Of course, we shouldn't just look for good content on Facebook.
There are other social networks, not forgetting YouTube in particular.

YouTube is the second largest search engine, here you can find videos on all imaginable topics and here we have the opportunity to display videos using certain search terms.

Based on the views and likes, we can see which videos are well received and can gain ideas for our own content.

But not all content is suitable for every channel. Therefore, see which content formats are well received by users in which channels.

Popular YouTube videos are sure to do well on Facebook too.

It goes without saying that you don't just download a video and upload it back to Facebook unless it's your own. :-)

Get inspiration, create a new video and give it your own personal touch.

 

8. Post at the right time - it's not the one you're thinking of!

The amount of content that is published is steadily increasing. More and more companies and organizations are active on Facebook.

The trick to success is that you publish content at a time when you are getting the highest interactions.

This is not necessarily the most active time on Facebook, which is during the day.

Most interactions happen at night!

BuzzSumo found that most interactions take place between 10 p.m. and midnight.

As you can see, the peak time for content is 11 a.m. The interaction is lowest here, probably because at this time the users' newsfeed is overflowing with content.

Users simply scroll through without having to engage in major interactions - the overstimulation paralyzes them.

But at night there is less new content, users take more time for it and react accordingly with a like, comment or share.

Schedule your content in advance at different times. Find out when your content is getting the most interactions.

The Buffer tool offers an analysis for this.

 

9. Reply to users - Be Social!

You create valuable content and users take their time and write a comment. Are you ignoring him?

You should definitely not make this mistake. It is not for nothing that the platforms are called “Social”.

Avoid posting content and then disregarding the reactions.

Interact with your users, reply to comments, like a comment etc.

This shows you interest and builds a close bond with your fans. This pays off later, with more interactions on new content.

 

10. Ask your fans and encourage them to take action

That doesn't mean that you should just write: "Like, share my post!" :-)

Facebook doesn't want that and you would only harm yourself.

Share valuable content, because your fans don't want to recommend “trash” to their friends.

Create content that almost automatically leads to an action, a comment, etc.

Here you can see an example that subtly prompts: :-)

 

11. Keep your texts short

Don't turn your posts into blog articles. Users are not on Facebook to read long texts.

Keep your posts short and sweet. :-)

Posts between 0 and 50 characters get the highest engagement.

Avoid using superfluous words and write as if you were writing a title for an article.

 

Conclusion

Even if the reach decreases, you shouldn't stop using Facebook as a marketing channel.

Facebook is the largest social network and continues to grow. It will become even more important for companies in the future.

Of course, it takes some work and brainstorming to find content that fans will love. There is no getting around testing and evaluating. If you follow my tips, you will get good results faster.

You will certainly not achieve ranges of 50% straight away. But it is quite easy to increase a range from 5% to 10%.

Use a Facebook management tool to effectively implement the tips above. This saves you a lot of time in your social media activities.

Do you already use videos? What are your experiences so far? Please write a comment.

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