How many countries did McDonalds have in 2019
Over $ 100 billion in sales worldwide
In total, McDonald's distributed $ 8.6 billion to its shareholders in 2019 through share buybacks and dividends. The quarterly dividend for the fourth quarter is $ 1.25 per share and is due on March 16, 2020.
Performance of the market segmentsAs of January 1, 2019, McDonald's has restructured its international business and has key figures for three segments. These segments are:
- UNITED STATES: McDonald's home market, remains the most important market for the company. In 2019 the Comparable sales by 5.0 percent. The The number of guests dwindled compared to the previous year 1.9 percent.
- International Operated Markets (IOM):Country markets in which the company itself operates all or at least some of the restaurants. These include Australia, Canada, France, Germany, Italy, the Netherlands, Russia, Spain and Great Britain: Comparable sales: +6.1 percent, number of guests: +3.5 percent.
- International Developmental Licensed Markets & Corporate (IDLM): Markets in which McDonald's restaurants are primarily operated by partners with affiliate or development licenses: Comparable sales: +7.2 percent, number of guests: +2.2 percent.
Three drivers in the Velocity Growth PlanThe company attributes a large part of the growth to its strategy called "Velocity Growth Plan". Three important cornerstones of the strategy are:
- Experience of the Future: Known in Germany as the "restaurant of the future", the redesigns and rearrangements, including seat service and kiosk ordering systems, are designed to create a more inviting restaurant experience.
- Digitalization: According to McDonald's, customers worldwide have a need for purely digital offers. With these offers and the data collected, the company can also better understand customer wishes and, in turn, create better digital experiences.
- Delivery: Almost 25,000 of the more than 38,000 McDonald's restaurants worldwide offer the McDelivery delivery service. McDonald's estimates sales from this business at more than $ 4 billion.
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