Are editors replaced by AI

Will AI replace web designers in the future?

As with many other job profiles, the question that arises for prospective and already active web designers is whether their jobs will disappear in the future due to artificial intelligence applications. It is difficult to imagine that jobs with a high creative content can be so easily replaced by software. As in any other area, a web designer has to ask himself whether a lot of his daily work is not routine and could therefore also be done by AI. Isn't it conceivable that there is a service to which you simply provide the data you want to publish on the web and which then automatically creates an appealing and suitable website?

How could such a system work?

It could analyze the provided digital content, such as texts and images, in order to structure it and use it to build the sitemap and the structure of the web publication. This is entirely conceivable with methods for text and image analysis and clustering and classification algorithms. The automatic generation of summary pages using abstract generation techniques can also be useful in this context. The search for further information and references in the web or databases can already be automated today, and additional content can be generated and linked. The selection of suitable images is also a sub-area that an AI system can take over, but attention must be paid to the rights information of the images. The selection of the basic layout and the further design of the display are also easily accessible for algorithmic approaches on the basis of the “grid systems” that are widespread in web design.

The fully automatic creation of an Internet presence is currently not imaginable for me with sufficient quality. But the use of such a system as an assisting technology that generates a suggestion for a person could definitely make sense. The human can then use the system generated by the AI ​​to create the final product through revision. But doesn't that change the demands on the job description? Doesn't this mean that skills that are more linked to creating and editing content become more important and detailed technical knowledge is pushed into the background?

However, if the functionality of a web presence goes beyond the pure presentation of information and has parts that have more application character, the automatic creation of is much more difficult to imagine. Strongly standardized components, such as the shopping cart function and product list display of an online shop, can definitely be assembled in a kind of modular system by a software system, but if individual processes are mapped by a software system, then a software developer with the corresponding specialist know-how is required.

Do such systems already exist?

I once went to see if such services already existed and what they could do.

The leading provider of website modular systems www.wix.com offers with “Wix ADI” what is known as artificial design intelligence. This is a system that asks the creator a few questions at the beginning and then generates a web presence according to fixed rules. It is still a long way from a self-learning system that, for example, independently searches the web to detect new design trends and then integrate them into future proposals. Competitor www.jimdo.com offers a comparable assistant with “Dolphin”.

The “AIDA” assistant from www.bookmark.com starts in the same way with a few questions, and then continues with a classic user interface, in which an assistant then helps with the further steps in the configuration. However, the content is still created by humans. In the future, Bookmark.com would like to use the technology of the GANs (https://en.wikipedia.org/wiki/Generative_adversarial_network) to provide texts and images generated by the computer. It remains to be seen how useful this content will be for actual use.

https://thegrid.io praises a virtual web designer named “Molly”, who is said to use AI to help create the website. The creation is mostly done manually in the system, however, and it is difficult to determine what the artificial intelligence of the system consists of. In general, the display appears very opaque.

Current systems are only at the beginning of possible development and their functions are still far from the possibilities outlined at the beginning of the article. They offer the automated creation of website templates on the basis of questions that are asked and combine ready-made building blocks with rules. The templates then have to be further developed with conventional editors and filled with content. These tools will not soon make the web designer obsolete.