Is Google the next apple

Tech giant - an apple with twelve zeros: Success not only makes Apple's life easier

An apple with twelve zeros: Success not only makes Apple's life easier

Apple is worth two trillion dollars for the first time. But resistance against the IT giants is also growing in the USA.

The technology group Apple made history on Wednesday: It was the first US company to achieve a market capitalization of over two trillion dollars, or 2,000 billion dollars. A two followed by twelve zeros - written out: $ 2,000,000,000,000. Apple has doubled its market value within just two years.

Apple has also rushed away from its rivals. Amazon had a market capitalization of $ 1.63 trillion yesterday morning, Microsoft is currently worth $ 1.59 trillion on the stock exchange. The Google parent Alphabet comes to $ 1.05 trillion. For comparison: the most valuable Swiss company on the stock exchange, the food giant Nestlé, currently has a capitalization of 318 billion US dollars - less than a sixth of the value of Apple.

Tech companies are benefiting from the home office boom

Apple isn't the first company to break the $ 2 trillion mark. The Saudi Arabian oil company Aramco had already succeeded in doing this last year. But this assessment came about during an IPO in which Saudi Arabia only sold one to two percent of the shares. Accordingly, it was less broadly based. In the meantime, the oil producer is worth significantly less again.

Apple and other large tech companies, on the other hand, benefited from the crisis of the past few months. While many companies are struggling to survive, giving mass layoffs or even going bankrupt, they are among the winners. Apple is profiting from the home office trend, says analyst Dan Morgan from asset manager Synovus to the “Handelsblatt”. That supports iPad and iPhone sales. Apple plans to launch a new generation of iPhones this year. They could go on sale as early as November. The IT giants also owe their success to their quasi-monopoly positions. This is also due to the network effects: Whoever has the best search engine, the largest online store or the social network with the most users dominates the entire market. There is transparency: you can always accurately compare who is the best. Sooner or later there may therefore only be one winner - or a maximum of two providers of similar size. But the resistance to the monopolies is growing. Not only in Europe, where the EU is taking legal and political action against the American tech giants and is sometimes working towards their destruction. Companies are also being addressed in the USA itself.

Will there be a rebellion among app developers?

Last week Epic, the maker of the popular Fortnite computer game, dared to stand up to the giants Apple and Google. The game studio offered its users the opportunity to buy game content more cheaply via their own payment system than via the Apple and Google app stores. These earn 30 percent with every in-app purchase, which many app providers find overwhelmed. Both Apple and Google banned “Fortnite” from their platforms, to which Epic responded promptly with a 60-page legal complaint. The approach could catch on and lead to a rebellion among app developers. In the US media there is talk of an "epic battle".

Spotify had previously filed a complaint against Apple because the company was abusing its market power. Antitrust proceedings against Apple have already started in the EU, and a preliminary investigation is ongoing in the USA. This could be dangerous for Apple, because the business models of the tech giants are also gradually being questioned more critically in the USA. The transport services Uber and Lyft recently had to take note of this. Just in California, the birthplace of almost all US tech companies, a court ruled that companies should treat their drivers as employees in the future and consequently have to pay social security contributions for them.

The tech companies create their own market

Uber and Lyft have a similar position on the streets as Apple and Google with their operating systems and app stores on smartphones. There is increased resistance to this. After all, the big tech companies don't just dominate one market. With their platforms they create their own closed market: be it a store for software on smartphones or a system for driver agents on the streets.

In this way the exorbitant values ​​of the companies come about. The next company to scratch the two-trillion-dollar mark is likely to be an IT company again.