Can I believe in a horoscope

Understanding horoscopes: how are horoscopes created? And what am i supposed to believe?

Every Monday and Friday we publish a horoscope at ICONIST. And it is regularly among the most-read articles every Monday and Friday. Even if you supposedly don't believe in it, somehow you want to read, align yourself, maybe pull something out that fits, and differentiate yourself from what doesn't. The reception motifs are varied, but they are there. By the way, 23 percent of Germans say in a Parship survey that they think that the stars influence life. 35 percent say they don't believe in horoscopes - but read them anyway.

The horoscope hype is currently also evident in the business of various apps. “Co-Star”, “The Pattern” and “Sanctuary” are the names of the most popular, especially in the younger generation, pseudoscience is enthusiastically integrated into everyday life. Mercury retrograde is to blame for everything that goes wrong, astrology podcasts are doing very well, and an app has recently even been released that gives stock recommendations based on the zodiac signs. It's called “Bull and Moon” and analyzes the planetary position at the time the user was born and when the company was founded in order to recommend a “perfect match”. And speaking of match: The dating app Bumble has also recognized the trend and has recently started filtering possible pair constellations by zodiac sign. Pisces are a particularly good match for Taurus, Aquarius as a Gemini. Really? Where do these insights come from and how do astrologers work?