Does online certification have any value?
10 Marketing Certifications That Are Really Worth the Money
You cannot gain a foothold in digital marketing without specialist knowledge and experience, which is why there are so many certifications that you can achieve as a digital marketer.
Marketing professionals with hands-on experience develop strategies for paid advertising campaigns, find the perfect keywords, and write compelling content that will attract customers.
How do you do it? I know the secret of their success.
Marketing professionals don't just rely on talent or sheer luck. They have painstakingly acquired their specialist knowledge in years of meticulous work and learned from their mistakes in the process.
And what if you don't have years? What if you need to get results right away?
Perhaps you know your way around, but you cannot effectively convey your specialist knowledge to your customers and your employer, because it is not easy to establish yourself as an expert in a field and to prove your marketing expertise.
In this case, a marketing certificate would make perfect sense.
I used to say that certificates weren't necessary and it was true back then, but times have changed and now we marketers have really good certification courses for digital marketing.
The courses are often focused on a specific subject and are solution-oriented, so they make sense because there is a lot to learn. I would even say that marketing certifications should be mentioned on the résumé, as this can be an advantage, especially if you have not gained that much practical experience in your own projects.
But the certification course not only offers helpful insights, because marketing certificates show potential customers and employers that you really know your way around in the field in question.
Unfortunately, there are many inferior certification courses that do not provide any benefit. But how do you distinguish a meaningful certificate from a useless one?
Don't worry, I'll help you. My team and I have examined dozens of marketing certification courses and collected data to show you which certificates are really worthwhile.
Do you want to know which certificates are really worth their money? Excellent! Then read on.
Digital Marketing Institute: Digital Marketing Pro
In this case, you get two for one, because when you have completed the Digital Marketing Pro course, you will get two certificates, one from the Digital Marketing Institute and one from the American Marketing Association.
Now you are probably wondering what this course includes, what you learn and how you then put what you have learned into practice.
For that, let's take a quick look at the curriculum! You must complete ten courses and take a digital marketing exam to earn certification.
First, you will learn the basics of digital marketing (principles, research methods, consumer analysis, etc.) and then go into more detail on specific questions, for example:
- What are the building blocks of a successful content marketing strategy?
- How regularly should you publish new content?
- Should you rather create new content or curate content?
This program covers all areas of marketing, from social media marketing to website optimization, but it is also a bit more expensive, but well worth the investment.
- DMI Expert (Postgraduate studies in digital marketing): $ 4,109
- Digital Marketing Pro (dual course: DMI and AMA certification): $ 1,368 *
- DMI Master (certified master course for digital marketing): $ 11,850
* I talked about this course above.
Microsoft Advertising: Training and Certification
Many marketers tend towards the more well-known marketing certificates, but the best results are achieved when you think outside the box, which is why I would definitely recommend the training courses and certifications from Microsoft Advertising. On the one hand, they are completely free, which is already a strong sales argument, and on the other hand, they help you to use your advertising budget more profitably.
Not only do you get the certificate with the Certified Professional logo, which you can use on your website, you will also be listed in the membership directory, where you can be discovered by potential customers and employers!
This certificate is the first step towards a career as a digital marketer.
Google Analytics: Individual qualification
The Google Analytics Individual Qualification is a highly specialized course, but should be completed by every digital marketer.
The online course includes basic and advanced concepts from Google Analytics, which allows you to quickly get a good overview of the strengths and weaknesses of an advertising strategy.
With the newly acquired knowledge, you will then be able to develop more effective advertising campaigns.
What are the certification requirements?
You must complete a 90-minute exam to receive the certificate and answer at least 80% correctly to pass. If you fail, you can repeat the exam after a week.
However, Google provides its participants with sufficient material so that you can prepare for the exam.
The courses Google Analytics for Beginners and Google Analytics for Advanced Users may seem simple at first glance, but they contain important basics and additional information that no marketer should be without.
This course is an absolute must for any marketing consultant!
OMCP: Certificate course For digital marketing
I wouldn't be surprised if you've never heard of Online Marketing Certified Professional (OMCP), as it is an advanced marketing certification course that is not particularly suitable for beginners.
In order to receive the certificate from OMCP, you have to prove your expertise in the field of digital marketing.
While there are no official requirements for taking the OMCP exams, you have to meet a few criteria to be certified and you need a lot of hands-on experience.
In addition to successfully passing the OMCP exams, you must also meet at least one of the following three requirements in order to receive the certificate:
- 5,000 hours of hands-on experience
- A post-secondary degree and 2,000 hours of hands-on experience
- Completion of a recognized marketing course and 1,000 hours of practical experience
After successfully completing the exam, you can apply for your certificate.
But what does this course include? You will learn the basics of content marketing, conversion rate optimization and everything about email marketing. The course also covers the areas of mobile marketing and paid advertising.
You will also get detailed insights into search engine optimization, social media marketing and digital data analysis.
The course is demanding, but you can increase your salary by up to 26% after successfully completing it. No wonder the demand is so high.
- OCMA: $ 225
- OCMP: $ 395 *
* This is the course from our example.
Hootsuite Academy: Certified Marketing Courses
The Hootsuite Academy helps you identify your weaknesses and turn them into strengths.
If you are already a digital marketer and would like to continue your education, I would recommend the Hootsuite training program.
And if you are looking for a more detailed course on specific topics in the field of social media marketing, you will find it here.
Hootsuite even offers specialty courses for healthcare and social advocacy professionals, among others.
I want to give you some good advice. Take a look at your current résumé and figure out which areas you need to train yourself in, then search Hootsuite for suitable courses that cover these areas.
price: Hootsuite offers nine courses. Prices vary from $ 99 to $ 999.
Google Ads certification
Google Analytics and Google Ads belong to the same group, so they are very similar, and the better you are familiar with Google's programs, the fewer mistakes you will make.
Google Ads certification can influence your marketing strategy and your results, so prepare yourself well for this course.
Even if you've run campaigns with Google Ads before, you'll need to take the time to prepare for the exam.
The course delves into specific areas of the advertising platform and sheds some light on complicated topics. This course is for you if you want to learn more about digital advertising, campaign planning and key performance indicators.
I am always amazed that this certificate is so rarely mentioned because YouTube is an extremely important advertising platform.
When marketers talk about marketing certificates, they mostly mean the typical digital marketing courses, but these may not cover the topics you need because sometimes you need a special course that is geared towards a very specific platform.
YouTube certification is often underestimated in my opinion, even though video advertising is an extremely efficient tool. YouTube certification offers more detailed insights into the production of interesting videos and is worth the time invested for this alone.
Certification takes the form of several courses in which participants gain in-depth knowledge of YouTube's advanced systems and tools.
There are courses on topics such as content ownership, content monetization, and specialty courses for music industry representatives.
HubSpot: Certifications for content marketing
If you want to educate yourself and learn more about content marketing, this program should definitely be on your to-do list.
The HubSpot content marketing certification consists of 12 courses and first gives you solid basic knowledge. Then you will learn how to create a content marketing calendar and plan content.
HubSpot also provides solid knowledge in the area of storytelling and shows you how you can implement your content design even more effectively. You will learn everything about blog strategies and promoting content.
I would recommend this course to any new blogger, but even seasoned bloggers can benefit from this marketing course.
Facebook BluePrint: Facebook certification
Facebook's reach makes it an attractive advertising platform, yet very few marketers understand how advertising works on Facebook.
Unfortunately, most marketers use the same strategies they already use on other platforms like Google Ads, and of course that doesn't work because Facebook has its quirks.
Facebook offers a number of different certification exams that can help you improve your resume, credibility, and career.
The Facebook Certified Media Planning Expert exam assesses your proficiency in designing Facebook media strategies that fit business goals and marketing plans.
The exam as a Facebook-certified media buying expert evaluates your competence in campaign management to achieve business goals and to book ads on Facebook, Instagram and Messenger.
price: $ 150 per expert exam
SEMrush: SEO online course
If you are not found, then you do not exist, which is why search engine optimization is so important. SEO makes Google and other search engines happy, so you should definitely take the time and educate yourself.
I believe that many marketers are intimidated and put off by SEO because it seems more complicated than content marketing or social media marketing.
Fortunately, SEMrush offers online courses.
The “Semrush SEO Toolkit” course offers deep insights into the world of search engine optimization and only takes three hours to complete.
You will learn everything about keyword research, the most important performance metrics and campaign planning. You will then take an exam and receive a certificate.
Digital marketing is constantly evolving. Platforms and strategies that were widespread a few years ago suddenly no longer work.
As a digital marketer, you always have to educate yourself so that you don't miss the boat, but it's not an easy task, which is why certifications and marketing courses make so much sense.
Many of these courses are even free and usually do not take up much time, but still offer detailed insights into certain topics of digital marketing and provide you with in-depth specialist knowledge.
Have you already taken one of these certification exams?Are there any other marketing certificates that you would recommend?
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