Why is visualization important

The right visualization

Visualize charts for the right brain

In many cases, there are also options for using images in the representation of relationships using software.

Example: Portfolio diagrams are actually quite dry, schematic representations. It is precisely for this reason that their great value for strategic considerations is often not used. With the strategy part of the software "MeineZIELE" you can simply fill in the circle elements with photos or, as in this example, with national flags.

The images and their size and position can be processed easily by the right hemisphere. But if the brain had to read a number or the name of a country at the same time, both sides of the brain would be busy with all the well-known coordination problems. In this case, doing without labels in the diagram can make it much easier for the brain to take in.

Visualization of structures

We visualize for various reasons. Making something visually interesting, especially to attract attention for a product, offers a particularly wide range of solutions. Another reason for visualization is to understand the context. An example of this are ideas, goals and projects.

Every major project has a structure. It consists of sub-projects, milestones and individual tasks. We achieve a goal much more easily when we work out and present this structure. That goes without saying for large projects. With small goals it is mostly overlooked and the results are then also afterwards.

From this need to be able to show the brain a project structure, a wealth of graphic representations have developed from simple outliners to mind maps, sector maps and work breakdown structures. These are abstract. It does not contain images from reality. Nevertheless, this creates an access for the thinking of the right brain and is a visualization.

Visualization of a thought process

Even a thought process can be guided visually. When using a radar method, it turned out, for example, that a visualization of the original sense of the word helps to improve the process: like a radar beam sweeps over the airspace shown, competitive factors are swept over, for example, and make it easier for those involved to feel that they are systematically searching the problem areas of your company.

In such processes, visualization also has an important influence on memory. Participants remember the radar as an image and know where, for example, a certain competitive factor is. It is important to take this into account in the structure of a project. If only one individual works on his goals and tasks, then he moves important things up. He has no trouble coping with the new location of a task that he has chosen. However, if several people are involved, this should not be done. If you didn't have the mouse in your hand, you have to laboriously search for postponed entries the next time, because you had memorized the picture and the positions of the tasks in this structure. Priorities are therefore marked with colors or lines, etc.

Visualization has a direct influence on thought processes.

Visualization of statistical information

While advertising always tries to capture simple, emotionally positive messages in pictures, for even more people it is part of everyday professional life to convey dry, numerical information, such as the development of sales over time or the diagram example just shown.

In this area too, wow effects are often important. But the more frequent problem is to convey the optimally dosed amount of information quickly and easily. One of the most important principles here is: A diagram is best when nothing can be left out. Extreme thrift is the order of the day.

A second principle that is often recommended is to always use the same type of diagram, standards. But that needs to be considered. Repetition quickly leads to boredom and the cemeteries of numbers become cemeteries of diagrams. If in doubt, you will simply use the diagram that is more suitable for the respective purpose and with the greater profit.

Visualize with moving images

The same visualization principles are available in a video clip as in an image. But of course there are many new possibilities.

The principle of listing (see 66 second clip example) as a chronological sequence would be very simple. What a small sequence of images could do with a little effort becomes very easy here: A visual proof by demonstration (see video clip "Clarifying goals")

Visually comes from the Latin videre, to see. However, visualization with moving images almost always uses the sense of hearing to supplement and reinforce. This results in additional visualization principles, for example through contradiction between what is shown and what is said. Accompanying music can also convey additional or completely different meaning. Appropriate dubbing can, for example, make serious content a happy slapstick and thus completely change the message.