Provide an SEO checklist on the page

Do SEO yourself

This guide shows how Do SEO yourself goes and contains tried and tested SEO tips for good rankings. Anyone can learn SEO optimization. Quite simply with ours free Google SEO course.

Improve Google ranking: in 5 easy steps.

This guide works for all types of websites: WordPress, Joomla, Drupal, and many others.

What you need:

  • a website
  • Google
  • an Excel spreadsheet

First, a brief overview of the five steps to guaranteed better Google rankings:

Time required: 4 hours and 30 minutes.

Improve Google ranking for free: In 5 easy steps. These instructions show how it's done and contain tried and tested SEO tips for good rankings.

  1. Keyword analysis

    Find out what the most popular keywords your customers and visitors are using. To do this, make a list of all the content on the website. First, assign a main keyword to each page. Then you will find suitable variants for each keyword.

  2. On page SEO

    Optimize all elements on a website so that the page can be optimally found by Google. The most important areas are: titles and meta descriptions, speaking URLs and internal links.

  3. Technical SEO

    Solve technical problems on the website. The most dangerous are no SSL encryption and long loading times. With a good technical basis, nothing stands in the way of SEO success.

  4. Link building

    Links are one of Google's top 3 ranking factors. Good backlinks often determine good rankings. Earn links with content such as case studies, expert opinions or free tools.

  5. Plan for the long term

    More content means more rankings. Plan new content according to the needs of your customers. Above all, good information is a good strategy.

With this overview, it's time to take a closer look at each step. Here it goes on:

1. Keyword analysis

Most SEO campaigns start with keyword analysis.

In short, this is a process that you use to find out what the most popular search terms your customers and visitors are.

If you know these words, you can start adapting the content of your website to these keywords.

Your goal? To optimize every subpage of your company homepage for these keywords and to be found easily.

1.1. Make a list of all the content on the website

Create an Excel table and create a list with all the subpages of your website. Enter the title, meta description and the address.

1.2 Assign a main keyword to each page

A main keyword is the most important keyword that your subpage should be optimized for.

To get started, you can take advantage of what your competitors already know: Look at your subpage, then enter the topic in the Google search box.

Take a look at the common terms in search results: This is your main keyword.

Wear it in your list in the columnMain keyword a.

1.3 Assign variants to each main keyword

Keyword Variants, Also Known Aslong-tail keywords are related words or terms for your main keyword.

The easiest way to get these long-tail keywords is the auto-completion from Google. Write down any related terms suggested to you.

Add this in columnSub-key words a.

2. On Page SEO

On Page SEO is the process of optimizing all elements on a website so that the page can be optimally found by Google.

This includes, among other things: structure, code (HTML / CSS) and the content.

Many people think that it depends on how often your keyword appears on the page:This is wrong.

Keyword stuffing, so using the keyword as often as possible is a ten year old concept. It does not work anymore.

2.1 Irresistible titles and meta descriptions

Being on page 1 on Google is only half the battle: the next step is to convince visitors to just click on your page.

But how does one do it? Write titles and meta descriptions that are so good they just have to be clicked. Because more clicks mean more traffic. And more traffic means more sales.

In addition, a high click-through rate on Google is good for your SEO ranking.

Here are 3 pro tips for making headlines and meta descriptions irresistible:

  1. Keeping a long story short: Google simply cuts off your titles after a certain length. Stay under 15 words.
  2. Use power words: Proven. Ultimate. Guaranteed. Generate an emotional response from your readers.
  3. Use your main keyword:Signal to readers that your page is on exactly the right topic.

2.2 Talking URLs

A speaking URL tells you immediately what to expect from the site. Here is an obvious example:

You don't have to be a genius to guess what this site is about. Make a guide to SEO yourself, of course.

Such URLs tempt you to click, as they signal to the user what he can expect on the page.

In addition, the keyword in the URL has a positive effect on your ranking.

2.3 Internal links

Internal links are the links from one subpage to the other.

Internal links help to identify certain subpagesmore important close. More incoming, internal links means: more important subpage.

Unfortunately, many website operators forget to set up internal links.

Don't make the same mistake: especially with highly competitive keywords, internal links can make all the difference.

Tip: Above all, link pages with related content.

3. Technical SEO

A website with technical problems doesn't just annoy visitors. For example, search engines cannot index pages correctly - which means that they cannot be found.

A well-optimized site always has a good technical basis. Here are two aspects that are worth optimizing:


It is no coincidence that as early as 2017, 30% of all top rankings on Google were achieved by SSL-encrypted websites. SSL encryption plays a key role in the user experience.

That means HTTPS is a ranking factor.

3.2 Short loading times

You probably hate it when websites load forever, right? So do your customers. And google. Loading times have been a ranking factor since 2018.

You can find out whether your page loads fast enough with PageSpeed ​​Insights. If the result is below 90%, something needs to be done.

Three profit tips for fast loading times:

  1. Good hosting: A fast server can mean the difference between a good ranking and a slow site.
  2. Compress images: Provide the correct size images. Compress images using tools like TinyPNG.
  3. Enable caching: Caching meanscache. This means that after the first visit to your site, images are loaded from the hard drive instead of the server.

4. Link building

Links are important. They are one of Google's top 3 ranking factors.

Here's why a big part of SEO is link building: Getting good links to your page takes a lot of creativity.

There are many strategies for achieving this goal, here are two of them:

4.1 Communities

In communities, your target group discusses relevant topics for your products and services.

The best known are Facebook groups, forums, Reddit, and Quora. Take part in the discussion. If you live your service philosophy, then informal PR will also work.

The links in communities are mostlynofollow, but you will definitely generate more clicks with it.

4.2 Competitors

Link building is hard work. However, chances are your competitors have already done this job.

Find out who is linking to your competitors but not you. And why.

Contact the site operator and try to get a backlink as well. The best content for this is:

  • Case studies
  • Expert opinions
  • Infographics
  • Industry surveys
  • Free content or tools

5. Plan for the long term

The last four steps looked at how you can optimize existing content. But what about new content?

In general, the more subpages you have, the more you can rank.

So if you want more visitors, you need more content. But how?

Target info content

Informational content or info content refers to pages and articles for people who want to find out more about your topic.

The idea behind it is: if you are looking for information, you will be ready to buy later.

So if you position yourself early enough with the right information, people will think of you later.

A blog is the right tool for this.

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Jan Wambach

Transforming coffee into amazing products and solutions, every day. All about that hustle 👌 German, English, French, HTML, CSS, JS, PHP, SEO, PPC. 🐵